Archive for February 22nd, 2012
On the Chinese capital [4.25 0.00%] market, on the one hand, can show the history of the Coach, ascension in China and even the brand awareness of the Asia Pacific region, on the other hand also represented coach outlet for the Chinese market commitments, can improve the influence power in partners and investors. However, they Expect the best first place is not listed on the Hong Kong, but Shanghai, but because there is no international policy limit Shanghai brand listed precedent, have to forget about it.
In fact, in 2011, the Coach for the Chinese market launched a “360-degree marketing strategy”. Including invited to become global brand ambassador of the American Coach stars Gwyneth Paltrow to Beijing in 798′s 70th anniversary celebration; By including plane Media, outdoor billboard, airport, video, the street advertising, media platform of network spread propaganda; Through the shop with the customer establishment interaction. According to Daniel introduced the case over the past two and a half years time, Coach in the mainland collected more than 1 million customers of the material, and based on this The database, regularly for the client sends a new product introduction and promotion information, and to attract more customers to stores.
Coach enthusiasts may never know, today the popular fashion brands in the world, has been labeled as “outdated” and “old” label, experience a very serious brand crisis.
From Spring fashion, post The luxury brand Coach