Brand essence: SIEGO woman shows intellectual, wise, independent personality, displaying unique female style; she has a keen fashion sense, strong sense of self;she can strike a balance between the quot;trendquot; and quot;selfquot;, highlights charm on the temperament and subtle ; her dedication to the cause can be seen, while maintaining a love for life, for better insights, dialogue and attention to inner experience, through the harmony with the external clothing which reflects the individual’s lifestyle and values.
Brand style: SIEGO design inspiration are from season’s most popular music and international trends. This brand is good at detaching aesthetic appearance in the modern sense of the brand , condensing out the deep profounding implication on the sexy, and all are designed to show process of releasing, creation, formation, decision-making. The way of cutting and plane used in the process forms the brand’s unique style, which is reflected in the close fit of the model, easily emerging on the best dress of the human personality.
Color: The characteristic black and white ash series of SIEGO are the first to enter the Chinese market . Black represents mysterious and noble; white means mellowness and lovely; black and white is the opposite, but it is buffer of skillful and subtle gray, enriching the connotation of black and white. It is another major feature of its brand putting a wide range of pop elements into gray . Beiginning from the 2008 spring and summer, the brand will deliver SIEGO viewers more surprises on colors.
Styling: With natural, suitable cuts, and surprising details of the deal , it makes the brand design work of art tainting with thick but not greasy taste, displaying the dispersion characteristics of a strong and sexy fashion. nbsp;
Price positioning product positioning: Price of spring and summer series is RMB 199-690 . Price of autumn series is RMB299-899 dollars . High-end products are priced in 1290-3390 yuan.
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From Spring fashion, post Women Costume Brand SIEGO
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December 1st, 2011 at 7:56 am
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